I'm Eric. I help leaders build authority, trust, and clarity through content, and I build the teams that can lead it without me. Sometimes that's a season as your fractional CMO. Sometimes it's a single project done right. If you have something worth saying, I'd love to help you say it well.
Portrait · Eric Randall I've spent years behind whiteboards and production consoles: launching podcasts, directing livestreams, and building content teams for churches, founders, and organizations that would rather be trusted than trending.
Today I work two ways. As a fractional marketing lead, I sit at your table for a season and own the message. For one-off projects, I show up, produce the thing, and hand it back better than I found it.
Either way, the job is the same: make the people you serve trust you more, not just notice you.
Senior marketing direction for organizations that have a team, a mission, and no one owning the message. I sit at your table for a season, set the direction, and lead the people and vendors who carry it out.
You get the strategy, the weekly leadership, and the monthly accountability of a marketing leader, without the full-time hire.
Talk about this →Most teams have someone who can host, someone who can edit, and no shared way of working. I build the system around the people you already have: roles, workflows, runbooks, and a rhythm the team can keep.
Coaching for hosts and on-camera leaders is part of it. The goal is a content operation that keeps shipping when I'm not in the room.
Talk about this →Multi-camera livestreams and virtual summits that feel produced, not pointed at. Format and platform design, run-of-show, technical direction, and the crew to execute it.
The online audience gets the same care as the people in the seats, and the recordings keep working as replays and clips after the event.
Talk about this →Cameras, audio, lighting, and switching for conferences, services, corporate events, and recording days. Camera plot, signal flow, schedule, and operators sized to the room.
Good production gets out of the way. You lead the room; it looks and sounds like it matters.
Talk about this →30 minutes on where you are
A written plan with pricing
Strategy, team, or production in place
1. Call→2. Plan→3. Build
30 minutes, an honest read
→Message, team, channels, gaps
→Written strategy with pricing
→Systems, team, production
→First show, stream, or event
→Lead, coach, produce, review
Photo · Whiteboard
Photo · Team workshop
Photo · Console
Photo · Launch daySwipe →
Most content plans measure output: posts per week, episodes per month. The only number that matters is whether the people you serve trust you more than they did last quarter.
If a piece of content doesn't move that, it's noise, however well it performed.
One clear message, repeated well across a year, outlasts a hundred clever posts. The leaders who become the obvious choice in their field are rarely the loudest. They're the easiest to understand.
Say fewer things. Say them better. Say them again.
The best thing I can leave behind is a team that can run the operation without me. Roles, runbooks, a rhythm. That's why team development sits next to fractional leadership, not underneath it.
Hire me to build the machine, not to be it.
Pick the one that fits. I'll prep the call around it.
30 min · video · a strategist, not a salesperson
Scheduler not loading? Open it in a new tab · or email e@ericrandall.co
I prep by looking at your content and your market first.
30 minutes: your goals, my honest read.
A written plan with pricing within three days.